Our Mission & Philosophy
As you plan for your future, our goal is to be there for you—every step of the way. You place your confidence in us, and we take that responsibility seriously. We see your trust not as a transaction, but as a commitment we are honored to uphold.
Your experience with us goes beyond personalized service. It reflects our firmwide dedication to continually improving how we serve you. We are always refining our processes, sharpening our strategies, and expanding our professional knowledge so you can benefit from thoughtful, informed financial guidance. We work hard to get better every day—so you can feel confident knowing your financial plan is built with care, intention, and expertise.
Because we do not offer proprietary products, maintain sales quotas, or have obligations to promote specific investments, our recommendations are guided by one principle: what we believe best serves you and your goals.
Through our partnership with Cetera Financial Specialists, our broker/dealer, we have access to a broad, well-researched universe of investment solutions. This flexibility allows us to design a strategy that is customized to your unique needs, preferences, and financial style.
We understand that your priorities change over time. What matters to you while raising a family or growing a business may look very different as you approach or enter retirement. Wherever you are on your financial journey, we understand the challenges you face—and we are committed to walking that road with you.
At Schoen Financial Advisors, we ignore the media hype and noise. We’re not interested in what stock is hot today. Our philosophy mirrors that of Nobel-Prize-winning economist Eugene Fama and his team at Dimensional Fund Advisors. During decades of research, their economists and statisticians examined real-world data to determine that long-term investing — or limiting buy and sell activity in favor of a long-term strategy — actually yields higher results over time than active investing. Despite much propaganda to the contrary, current data continues to support their research.
Because we believe in hard evidence, we encourage our clients to take the long-view when it comes to wealth planning. We work together with new clients to understand what they hope to achieve, and we help them create realistic, obtainable goals to meet short and longer-term objectives. When we clearly understand their position and investing style, we recommend strategies that are based on the best research available, generated by statisticians and economists using years and years of empirical data.
