About Us
"Your Goals. Your Plan. Your Future."
Take control of your financial future—starting today. You deserve confidence, clarity, and a plan that fits your life. When you work with us, you get a team focused on your goals, your timeline, and your financial confidence.
You want more than generic advice—you want guidance built around you. Our collaborative approach brings you a broader perspective and practical strategies you can act on right away.
What this means for you:
• Personal strategies aligned to your goals
• A caring team that listens first
• Straightforward, confident decisions
What We Help You Do
- Investing Principles & Strategies
Understand how investing works for you-from risk, return, and diversification to building a portfolio that supports your goals.
- Ongoing Tax Advisory
Work with an advisor who helps you model decisions, plan ahead, and adjust strategies throughout the year—so taxes support your goals instead of surprising you.
- Retirement Planning & Distribution
Create a retirement plan that lets you enjoy life on your terms, including smart distribution strategies that help your money last.
- Estate Conservation
Protect what matters most to you with tax-aware estate strategies designed to preserve and direct your legacy.
- Risk Management
Know what could derail your plan-and address it with the right coverage, safeguards, and ongoing reviews.
What We Help You Do
- Can you retire early and still feel secure?
- What makes a sound estate strategy for your situation?
- What's the smartest way for you to save for college?
- Do you have enough life insurance to protect your family?
Ready to take the next step?
Let's create a personalized plan that fits your life and your dreams.
Why We're Different
You deserve advice that's built around you—not products, quotas, or sales goals. This belief guides everything we do.
Because we don't offer proprietary products and have no obligation to sell specific solutions, the advice you receive is independent and objective. Every recommendation is based solely on what we believe will best support your goals, priorities, and long-term financial well-being.
Our role is not to push strategies, but to help you make informed decisions. We take the time to understand your full financial picture—your taxes, investments, retirement plans, family considerations, and life transitions—so your strategy is coordinated, intentional, and designed to evolve with you.
Through our partnership with Cetera Financial Specialists, you gain access to a wide range of carefully researched investment options. This flexibility allows us to design strategies tailored to your needs and preferences, rather than forcing you into a predefined solution.
Just as important, we are committed to continuous improvement. Tax laws change. Markets shift. Life happens. We consistently refine our processes, expand our knowledge, and review strategies so your plan stays relevant—not static.
Most importantly, we see this as a long-term partnership. Whether you're building wealth, navigating a major transition, or planning for retirement, you can expect thoughtful guidance, clear communication, and a steady presence—so you're never navigating important decisions alone.
Robert Schoen Sr., CPA, CFP®
In 1973, Robert Schoen Sr. (Bob) received a bachelor’s degree in accounting from Northern Illinois University and became a Certified Public Accountant (CPA). He started his career with KPMG and spent the next several years auditing a variety of companies ranging from small, privately owned firms to large Fortune 100 companies. As he gained experience in accounting, he became a specialist in technology and computer auditing. In 1977, he was named Manager of Accounting and Auditing at FER&S, a large regional accounting firm. In 1979, he opened Schoen & Co., a multi-faceted CPA and business-consulting firm.
As the business grew, Bob’s relationship with his clients deepened. They came to see him more and more as a trusted financial professional — a loyal guide they could look to for personal financial advice and wealth planning strategies. In 1988, Bob graduated from the College for Financial Planning and became a CERTIFIED FINANCIAL PLANNER®. This gave him the ability to offer clients more comprehensive service and advice. Since 1988, he has been helping clients discover their financial goals and create a practical roadmap for reaching them.
As Bob Sr. said of his work as a wealth advisor, “After more than 3 decades of providing accounting and wealth management services to business owners and individuals, I’ve learned that the key is connecting with people. Once clients know you really are in it for them, you have the power to create a customized wealth plan that could affect generations. That kind of trust helps our clients sleep at night — knowing that we are focused on helping them achieve their financial goals."